Dr. Norman Greeman. Spiritual Leader


Dr. Greeman is a brilliant, but complex person with a very animated personality. His background in the field of Psychiatry comes in handy often at  Name Asylum, although many have called into question his own sanity.  What's the deal with that hair?  And what about that voice that sounds suspiciously like that of a famous  Hollywood movie star?  He says he’s practicing to be in the cartoon sequel of “Driving Miss Daisy.”  Good luck with than one, Dr. Greeman.


It is unknown where Dr. Greeman received his undergraduate and doctorate degrees and, from what we’ve been able to confirm, he is not board certified. 



Stephen Conley. Founder & Chief Naming Nut


Stephen heads up the madness here at Name Asylum, serving both as the primary client contact as well as the creative lead on all naming projects.  He has literally help create hundreds of brands of all kinds around the world. He loves them all equally as if they were his children. Recently, when walking around Whole Foods, he saw a massive product display for Cocozia, a coconut water drink he named. He stared whimsically at the display for just a bit too long for it to be normal.  His real children are a bit offended by the feelings he has for inanimate objects and his friends think this is bizarre but, oh well, you’ve got to be a little out there to launch a company called “Name Asylum” right? 


In addition to running Name Asylum, Stephen founded and oversees Gisteo (, a pioneer in the rapidly growing “explainer video” space. Gisteo’s animated marketing videos “get to the gist” of what a brand, product or service all about and the company has created nearly 800 of its engaging, entertaining videos to date.  


After many years in the ad agency world, working on some of the best brands in the US, Latin America and Europe, Stephen weaned himself off the cozy corporate teat in 2009 to venture out on his own on several diverse endeavors. The most common question he asks himself now is: "Why didn't I do this earlier?"


Stephen is passionate about the advertising and branding world. He inhales marketing books and blogs more than most people watch Netflix. He has taught his love for the business at the Miami Ad School where his students have won numerous national and international creative awards under his tutelage.


He has also brought his creativity and video experience to the educational market, producing classic stories in an innovative format: think audiobook meets graphic novel meets video. He produced and directed the Edgar Allan Poe (now that dude was truly crazy!) DVD compilation, which is currently being used in thousands of schools across the country and sold on Shameless plug: check it out here.


Stephen holds Bachelor of Arts degree in Psychology from the University of Colorado and an MBA from The Thunderbird School of Global Management. He’s fully fluent in Spanish, both spoken and written. He is continually intrigued by the sheer number of people who are tripped up by this spelling of his first name and refer to him as “Steffen.” The good news: no one has a hard time with “Steve.”

Naming Nut Network (NNN)


The Naming Nut Network is an eclectic pool of hand-picked talent that are utilized to assist on naming projects.  As they say, two (or more) heads are better than one and Stephen needs some ying to his yang.  The current NNN is comprised of 8-10 diverse freelancers with a broad range of creative experience.  The group includes former marketing pros, a singer, a lawyer, a journalist, a poet and an unemployed erotic dancer (ok, just kidding on that last one…but never say never!). 


If you’re interested in joining the NNN, contact us and submit your resume as well as relevant creative credentials.  We’re always looking to expand the group with smart, passionate people.  Quirkiness welcomed. 

Question? Let's talk.

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